so there was the superbowl. and I thought, hey, lets watch some ads. until I figured that I actually have to watch the game to see the ads because they are so evenly distributed throughout the game.
which sucks.
therefore I watched some fabulous episodes of Ugly Betty instead, looking up the ads today at the Youtube channel. (or here) And of course there were the obvious sex sells ads, the funny Bud Light ads (on quite some high level, they will get silver or gold again at Cannes for sure) and two surprises.
the AMPed one really was quite funny and surprising (imagine the briefing and then look at the result), the FedEx spot had a really nice execution and that Budweiser one (kinda Rocky homage) really sucked (this is like the Jewbacca defense, which makes you think at the end, either this is brilliant or incredibly non inventive and stupid. I vote for the second one. to my surprise most people I spoke with think this was the best one. must be an american thing).
to my surprise there was just one ad that had a strong drive to web, GoDaddy, who did only show a sneak peak of the ad (of course a sexual context, oh well) and reveals the whole spot on the net.
bottom line: the ads show pretty well again that what you like is quite relative.