every year there is a competition, called “cannes lions young creative competition” for creative professionals under the age of 30. you have 24 hours to do complete a briefing (all teams are given the same) and the winnerteam goes to cannes to face the same challenge (24 hours) internationally.
it’s a very good competition to see how you perform under pressure and you are (obviously) judged by high profile professionals.
well, just found my entry from 2003. to my defense I have to add that I usually don’t do print ads (way too static for me 
) but oh my god, this one really sucked. badly. looking at it now, I wouldn’t even give me an internship based on this (typo too small, the message of the image is not obvious or funny or interesting at all, you have no idea what this is about, the headline transports a totally different idea than the key visual, oh and its ugly …) .
after careful consideration there are three conclusions for me:
- you can improve over the years without noticing it (usually I never look back)
- you improve automatically if you “just do it”
- maybe there is a reason, why I am not doing print ads …
and here it is, my ugly and dumb child:
